Purplle has also announced a Employee Stock Ownership Plan (ESOP) liquidity programme and will offer liquidity of Rs 50 crore to its employees. Company Cofounder and CEO said, they will constantly innovate their technology to provide the best for their customer. Purplle is one of the fastest-growing retailers in the beauty and personal care (BPC) segment, having grown its GMV by four times over the last three years.