HomeFundingRoll-up brands firm Goat Brand Labs raises $21 million in a mix...

Roll-up brands firm Goat Brand Labs raises $21 million in a mix of debt and equity

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BlackRock, Mayfield, and NB Ventures, among others, chipped in, while some existing investors like Flipkart’s venture arm stayed away. Founder Rishi Vasudev notes profitable scale-up. Mensa Brands and GlobalBees refocus strategies. National roll-up space faces challenges; Lifelong India divested by Thrasio. Trase re-acquired by cofounders from Upscalio.

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