HomeFundingVC funds take a shine to new gen’s D2C brands

VC funds take a shine to new gen’s D2C brands

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Direct-to-customer (D2C) startups founded by scions of traditional business families are raking in venture funding across sectors like food, apparel, and wellness. Investors see these entrepreneurs’ deep understanding of the business and connections in the supply chain ecosystems as a recipe for modernising legacy businesses.

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